The media reports that Meta Platforms is currently testing more than 20 functions of generative artificial intelligence.

Facebook, Instagram, Messenger, and WhatsApp are spaces of the specified testing. The media reports that the new machine intelligence features relate to various aspects of the functioning of the mentioned virtual platforms, including search, advertising, and business messaging.

The tech giant aims to use artificial intelligence in scenarios that ensure the role of AI as a kind of driving force in the process of revolutionizing apps of social networks. In this case, the company is also interested in improving the user experience. Moreover, the technology giant is committed to encouraging people to spend more time on virtual platforms which are part of the structure of its digital ecosystem.

Ahmad Al-Dahle, Meta’s vice president of generative AI, said in a media comment that the company wants to create a better community in which users can find means of self-expression. He also noted that in this context, the company’s activities to create useful products are important. Ahmad Al-Dahle says that the results of such efforts are usually expressed in specific indicators. In this context, he stated that the company is recording an increase in the level of use of its virtual platforms and is receiving positive feedback.

The tech giant does not deny the importance of gaining users as a tool to increase revenue. At the same time, the company is constantly striving to offer new reasons to interact with apps that are part of its digital ecosystem.

Meta currently operates in an environment where intense competition is recorded. For example, TikTok has higher user engagement rates. Other companies are also actively implementing AI-based digital products. Snap and Adobe have introduced chatbots based on artificial intelligence, image editors, and virtual assistants for video creation.

Meta, realizing the high level of competition in the technological environment, directs multibillion-dollar investments in machine intelligence infrastructure, talents, and project development related to digital thinking systems. The company CEO Mark Zuckerberg described artificial intelligence as the most important sphere for financial investments and growth.

The tech giant plans to present new AI-based consumer products next year. This is reported by the media. This year, it became known that the technology giant is creating data centers and developing open-source versions of its large Llama language model that supports chatbots.

According to preliminary information, next year the functions of Meta AI, a digital assistant that can answer user questions and generate photorealistic images, will be expanded.

The tech giant is currently exploring the possibility of integrating videos and content from third-party services into its chats. The company also intends to expand the capabilities of AI Studio to create chatbots. Another area of activity of the technology giant is the introduction of artificial intelligence tools for groups and the Marketplace on Facebook.

Moreover, Meta intends to expand the functionality of its image editing tool beyond chat rooms to a website where users can create free visual content. Meta will implement invisible watermarks.

The technology giant is currently promoting such a user experience in the sphere of artificial intelligence, which will qualitatively distinguish it from other providers of relevant services. Currently, 2 billion and 3 billion people interact with Facebook and Instagram every month, respectively.

As we have reported earlier, Meta’s Chief Scientist Doubts Imminent Appearance of Artificial Super Intelligence.