Fintech platform Adyen integrated the Click To Pay experience into its online checkout flow in all available markets, enabling even guest shoppers to bypass manual data entry

Image: pixabay

Adyen fintech platform is now enriched with a new?fully integrated Click to Pay flow within the online payment interface.

The integration improves conversion, authorization, and user experience by enabling enrolled shoppers to bypass data entry during online checkout and complete the transaction in only a few clicks. The usage of an?innovative method of data retrieval addresses allows availing a new?payment solution even when checking out as a guest.

Businesses may benefit from the new embedded function as it makes the checkout quicker and more intuitive, therefore, increasing the chances that customers won’t abandon their purchase at the final stage.

Adyen retrieves a shopper’s historically preferred card information on their behalf, eliminating the need?to share card details with every online business customers transact with. Besides, manual data entry often comes with errors which block the transaction and send the customer back to the checkout process. The new integration makes purchase payments error-prone.

Adyen serves businesses from different industries, providing them with end-to-end payment capabilities, data-driven insights, and financial products in a single global solution. The company’s clients include Facebook, Uber, H&M, eBay, and Microsoft.

The offered suite of services continually evolves. Thus, in 2022, Adyen partnered Tink to enable its customers to offer open banking?account-to-account (A2A) payments.

Earlier this year, the company joined the MACH Alliance?group ?–?a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems. The alliance includes more than 70 brands, with the likes of global retail and tech leaders such as Sephora, Puma, Costa Coffee, Google, and Amazon.