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Finance & Economics

American digital bank offers e-book on investing for youth

Mar 22, 2019

The bank believes youth needs more than platitudes to help them overcome their many concerns

American digital bank offers e-book on investing for youth. Source: shutterstock.com

Ally Invest, the trading platform by the American digital-only bank, has launched a GenZ- and Millennial-friendly e-book titled?The Clutch?Guide to Investing. The eBook offers would-be investors an introduction to investing topics as well as some steps to get started.

What inspired?the bank to launch an e-book was its recent survey?of US adults, according to which nearly 66% of Millennials found investing to be intimidating or downright scary.

When it comes to investing, young adults are constantly being told that 'time is on their side'. While that's true, these 18-30 year olds need more than platitudes to help them overcome their many concerns, including how to juggle everyday expenses and debts with saving and investing; how to pick the right investing approach; and where to go for honest, trusted information. This new guide covers those topics in a way that's easy for young adults to understand and absorb, providing the information they need to help conquer their investing fears and understand how to get started
Dave Dusseault, executive director of Ally Invest

You can find the 18-page e-book here.

SEE ALSO:?Millennials and FinTech:?startups focusing on youth

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