Investors aim to make high-quality wealth-management services simpler, smarter and more inclusive

Ant Financial brings US investment service to China through new partnership. Source: shutterstock.com

Ant Financial Services Group and Vanguard, the $5.9 trillion US-based investment advisor, announced the launch of their service for Chinese consumers.

Retail investors will be offered customized services based on their investment objectives, time horizon, and risk preferences. A minimum of just $113 is required to invest through the service, which is accessible through Ant Financial’s mobile-payments app Alipay. The service aims to help investors to buy and sell funds and adjust their positions over time so that they reach their investment goals.

Despite China Securities Regulatory Commission approved the service, it’s a new feature for retail investors in the country. For now, only a small number of high-net-worth individuals in the country had access to them, the companies said.

There are a number of challenges for individual investors in China, including high investment thresholds, a lack of customized investment options and difficulties in selecting and managing investment portfolios.

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