Carrefour is already using blockchain in countries including France, Italy, Spain, Belgium, Romania, Brazil and Taiwan
First retailer in Argentina takes up blockchain technology. Source: pixabay.com
Carrefour Argentina has announced its plans to integrate IBM blockchain technology in the beef sold under its Huella Natural brand.
With this launch, shoppers can use their smartphones to scan the QR codes printed on food labels to view full information on the food’s origins and production processes.
The technology will be used to track the trajectory of 16 different cuts of Huella Natural beef in over 70 Carrefour hypers and market stores located up and down the country.
According to the press release, it becomes possible to track a product through every stage of its production and distribution, thereby guaranteeing maximum levels of food safety and transparency.
To ensure full traceability, each actor involved in the process contributes the necessary information at each stage in the product’s journey. On the technical front, the solution is powered by IBM.
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