The official launch of Google Shopping Actions in France will take place in early 2019

Google’s new marketplace to compete with Amazon in France. Source: shutterstock.com

According to Ecommerce News, Google Shopping will soon be more than just a simple price comparison engine. Early 2019, Google will introduce its own marketplace in France. With the new Google Shopping platform, the tech company will compete directly with Amazon.

Google is now testing the platform with third-party retailers, such as Auchan, Boulanger, Carrefour and Fnac Darty.

On the new platform, retailers can offer their products to Google users. Google handles the payments, but the connected retailers need to take care of logistics. The service will also be available through Google Assistant, which can be found on Android phones and in voice-enabled smart speakers.

The new Google Shopping platform enables users in France to buy products from various categories, such as tech, health and beauty, games, toys, and food. Shoppers can fill their cart with products from different vendors and to make a purchase, they simply need to click on the ‘Buy with Google’ button.

Google earns a commission for every sale that takes place through the platform, but the commission fee requested by Google is lower than the one required by Amazon, except for tech products.

Retailers that want to offer their products in Google Shopping, need to have an account at Google Merchant Center, where they can also add their products. By activating a Google Shopping Actions account, they can now only manage their advertisements on Google Shopping, but also make use of the new marketplace.

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