Hertz expands its multi-month rental program with new two-tiered subscription service in Atlanta and Austin

Hertz launches new vehicle-subscription service. Source: prnewswire

One of the world’s largest car rental companies Hertz announced a vehicle-subscription service that will give customers flexibility with their transportation needs.

Hertz My Car, which is available in Atlanta, Georgia, and Austin, Texas, will give customers access to Hertz’s best fleet? including a diverse range of sedans, crossovers, SUVs, and trucks through a monthly subscription. Hertz will offer two tiers of the program: Tier One, at $999 (taxes excluded) includes full-size sedans, small SUVs and trucks, while Tier Two offers luxury sedans, regular SUVs and large trucks for $1,399 (taxes excluded).

Customers can exchange their vehicle twice a month to another make or model within the tier so they always have the vehicle that best fits their needs. The all-inclusive monthly subscription covers vehicle maintenance, roadside assistance, vehicle damage, and limited liability protection.

Consumer preferences toward vehicle ownership and leasing are shifting. According to a survey by Cox Automotive, nearly 40% of those surveyed said that while access to transportation is necessary, owning a vehicle is not. For urban respondents, 57% said private vehicle ownership is not necessary to get from point A to point B.

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