New products were a focus of JD’s retail strategy overall this year

JD.com reached $29B total sales volume on anniversary sale. Source: shutterstock.com

Total sales transaction volume during JD.com’s June 18 Anniversary Sale (“6.18”) reached new heights this year of $29.2 billion. Key drivers leading to breakthrough results with China’s largest retailer were new products as well as Chinese consumers’ continued interest in and pursuit of higher quality.

New products were a focus of JD’s retail strategy overall this year. JD has launched an exclusive channel within its platform to socialize and promote these products as well as bring them to market. Consumers are also “trading up” from lower-tier cities, showing greater interest in brands similar to consumers in higher tier cities. Transaction volume growth was twice as high in lower-tier cities than the overall growth on JD.com.

Several new brands have also launched on JD during 6.18. Most recently, beloved Italian designer brand Prada, as well as Miu Miu and Car Shoe, two sister brands under the Prada Group, launched authorized flagship stores on JD.com.

For more 6.18 sales highlights, JD prepared a huge infographic.

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