Amazon has stated that there is a need for global alignment of responsible measures in the artificial intelligence industry.

David Zapolsky, senior vice president, of global public policy and general counsel at Amazon, said that it is now clear that it is possible to form rules that protect against risks and at the same time do not hinder innovation. He expressed this point of view in an article that was published on the website of the mentioned company, which in recent years has become a major player in the technology area, while at the same time continuing to be an e-commerce giant and owner of the best American delivery service.

It is worth noting that about a year ago, leading US business structures operating in the Big Tech sphere agreed to the voluntary commitments of the administration of the President of the United States Joe Biden to manage the risks associated with artificial intelligence.

David Zapolsky says there is still a need for global alignment on responsible AI to protect US economic prosperity and security. He said one way to implement a responsible artificial intelligence approach is for all companies operating in the relevant industry space to commit to the responsible deployment of the advanced technology. He noted that measures like Amazon’s practice, which includes embedding invisible watermarks into its tool that enables users to generate images, to reduce the spread of disinformation, could be applied in this case.

David Zapolsky says that all companies need to be transparent about how they develop and deploy artificial intelligence.

Amazon has created AI Service Cards that tell Amazon Web Services (AWS) customers the limitations of its services, about responsible best practices, and about how they can build apps safely.

David Zapolsky suggests that another step towards responsible AI is collaboration and information sharing between governments and companies. In this case, he pointed to the US Artificial Intelligence Safety Institute Consortium, which was established by the National Institute of Standards and Technology to advance research and measurement for AI safety.

David Zapolsky also stated that Big Tech should continue to work together to establish artificial intelligence guardrails that are consistent with democratic values, secure economic prosperity, and security, ensure global interoperability, promote competition, and enhance safe and responsible innovation so that the United States and its allies can take advantage of the benefits of AI while minimizing risk.