The pilot partnership combines the capabilities of upSWOT data-driven embedded finance tools and NerdWallet Small Business’ financial guidance to empower SMBs with comprehensive solutions

A white-label embedded finance and business management platform upSWOT announced a collaboration with NerdWallet Small Business to enhance further financial services offered to their SMB customers.

upSWOT’s embedded finance tools deliver actionable insights to business owners based on Banking, eCommerce, Payroll, Marketing, Accounting, and other subscription software used by small businesses. The partnership with NerdWallet Small Business will allow the company to integrate data-driven technology into existing tools and offer new features to SMBs.

NerdWallet Small Business tools range from business loans and credit cards to insurance and payroll software. Back in 2020, the financial guidance company Nerd Wallet acquired SMB loan marketplace Fundera to expand its services from educational content to actual financing.

“As a platform that provides financial guidance to consumers and small and mid-sized businesses, we recognize the unique challenges small business owners face,” said Brandon McDonough, General Manager of NerdWallet Small Business. “By partnering with upSWOT through this pilot, we will integrate tools and resources that help simplify small business owners’ financial decisions and fuel their growth and success.”

Small businesses have the disadvantage of facing stiff competition from established outlets, so even starting a small business is a challenging process. What all types of small businesses have in common is the dire need for sufficient financing at early and growth stages.

Data-driven embedded finance tools can empower SMBs to thrive in the competitive business environment.