Perplexity AI has launched a virtual shopping assistant based on artificial intelligence in the United States.

The mentioned company also announced its intention to roll out the specified digital product in other markets eventually. So far, there is no information about which countries this player in the artificial intelligence industry is planning to launch a virtual assistant.

The mentioned digital product is called Buy With Pro. As part of the appropriate functional solution, consumers will be given the opportunity to both research and purchase the products they need. This information is contained in a message that was published on the Perplexity AI blog last Monday, November 18.

In the mentioned message, it was also separately noted that the launch of the digital shopping assistant is a big leap forward in the context of how the company serves its customers. In this case, users can perform seamless native actions right from an answer. It was also noted that after the launch of the digital assistant, the process of shopping in the online space has become much easier and more fun.

A message posted on the company’s blog contains information that Buy With Pro is available to Perplexity Pro users. It is worth mentioning that in this case, only those users who live in the United States are meant. As part of the new functional solution, consumers can select products from selected merchants on the company’s website or in the app.

If users save shipping and billing information on the Perplexity AI portal and choose Buy With Pro to place an order, they are given an advantage. In this case, it means the opportunity to save time by one-click checkout. The relevant information is contained in a message posted on the company’s blog.

If a purchase using Buy With Pro is not available, Perplexity AI will direct the buyer to the merchant’s website to complete the buying process.

The company also offers its customers a visual search tool called Snap to Shop. As part of an appropriate functional solution, users can find what they need by simply taking a photo of the product. Snap to Shop will display the necessary goods, focusing on the image sent by the consumer. In this case, the user will not have to specify the description or name of the product. Information about the relevant tool is contained in a message posted on the company’s blog.

Perplexity AI, announcing the launch of Buy With Pro, said that its discovery experience is powered by integrations with virtual platforms such as Shopify.

In a message published on the company’s blog, it was noted that when a user asks a virtual assistant a question about buying a product, artificial intelligence generates precise and objective answers, and provides goods cards with the most relevant items and main details in a simple visual format for reading. It is worth noting that the mentioned cards are not sponsored. In this case, users are provided with objective recommendations that artificial intelligence adapts following the search query.

It is worth mentioning that in early November it became known that Perplexity AI intends to triple its valuation compared to the indicator that was recorded a few months ago. In the current year, this player in the artificial intelligence industry raises investments for $500 million as part of the fourth funding round. Achieving the mentioned result can increase the company’s valuation to $9 billion.

Last month, Perplexity AI chief executive officer Aravind Srinivas posted a message on his account on the social media platform X, which contained information that his firm serves more than 100 million user queries every week. He also stated that the company’s next goal is to serve more than 100 million user queries daily. It is worth noting that the corresponding goal is probably not a long-term prospect, since Perplexity AI is currently on an active growth trajectory. The company’s position in the highly competitive artificial intelligence industry is strengthening.

As we have reported earlier, Perplexity AI Plans New Advertising Model.